Business Models & Marketing for the Yoga Therapist

Soul of Yoga Institute 701 Garden View Ct, Encinitas

What You'll Learn: Entrepreneurial opportunities for yoga therapists that are in-person, online, or hybrid. Distinguishing between business-to-business (B2B) and business-to-consumer (B2C) offerings. How to create a digital foundation for attracting, serving, and retaining paying clients. A three-tiered marketing approach that generates value, raises your credibility, and demonstrates your expertise. How to center the needs [...]

Yoga Entrepreneurship: Inside Knowledge from a Studio Owner

Soul of Yoga Institute 701 Garden View Ct, Encinitas

Ryan Stanley, Soul of Yoga owner and Executive Director since 2017 and previous corporate executive, will be sharing many insights from his experience of running a yoga studio and many other businesses in this 3 hour session. He will be covering topics such as: What Studio Owners Look for When Hiring Teachers, How Yoga [...]